“Evans is set to change the way women will view their bodies and celebrate the positive aspects of every woman’s shape. After speaking to 5,000 women, evans has distinguished the four body shapes that are the most representative of women’s curves which are apple, hourglass, pear and busty.
Evans plans to revolutionize the high street to help women shop by their own shape. To make shopping fun and easier for any woman, evans is developing labeling, pattern blocks, and customer guides in store and online, to offer modern collections that fit to flatter every woman’s shape. It’s like having your own personal stylist every time you shop.”